A very popular site today for marketing through the social media is unarguably ‘Twitter’. Twitter is very ‘in’ for celebrities and their fans but we all know that there is much more scope to it than just some star gossip.
Many IT companies have been using Twitter to create a good ‘online personality’ for themselves. Apart from making people acquainted with products and services, they also keep others informed about happenings in the business.
However, many such companies and the people engaged in managing their Twitter accounts are often worried about the ‘unfollowers’ more than the ‘followers’. Their simple logic is that when someone starts ‘unfollowing’ them, it should mean they have ‘displeased’ them or gone wrong in marketing.
Though these two may be the reasons for some, they are definitely not the only reason. You just need to pay attention to who has ‘unfollowed’ you recently. Were they really important people for your business? Were they potential clients? Were they IT experts? If not, you don’t need to worry about it all. In fact, it is very important from time to time that we allow this automatic filtration to happen if we really want our efforts on Twitter to pay off in near future. Next someone ‘unfollows’ you, ensure their importance before frowning.