The Vapor Mall Portfolio

The website is a shopping cart selling the product E-cigarettes. The objective of the project was to generate leads and revenues. The product is an alternate for tobacco. We designed SEO-friendly website through on-page optimization for the client. We also did social media optimization and off-site optimization for the site. For the purpose of social media marketing, we created profiles on Facebook and Twitter; gathered audience and held discussions on product benefits. We also started discount coupons on the website and promoted them.  We also created Facebook fan page and promoted it through several profiles; posted comments and sent messages to users making them aware of the benefits of e-cig. As a result, site’s traffic increased and a considerable bulk of users purchased e-cig.