Vacation Rentals Club real estate - Search Engine
We have worked on the site optimization of Vacation Rentals Club for acquiring good ranking. For on-site optimization, competitor analysis was done to find opportunity & techniques used to get top ranking. Also, we have worked on dynamic page URLs to static page URLs conversion and Meta creation apart from implementation on static pages for better SEO results. A lot of work has been done on researching relevant keywords, creating keyword oriented URL renaming, content optimizing to level keyword density & prominence. We have analyzed internal linking opportunity & utilized the keywords to link relevant pages. We have provided the <alt> tag a meaningful description of an image without stuffing it with keywords or irrelevant information.
There’s a vital feature on the site. Suppose the site (or separate pages) is inaccessible because of broken links, 404 errors, password-protected areas or any other similar reasons, then the site simply can't be indexed. Issues of broken link and duplication of pages have been solved; page load time decreased and
unnecessary redirect has been removed. Gzip has been used to compress the JS and CSS files. We have tried combining the JS file as much possible. We have also used standard HTML tags, such as <h1>, which search engines recognize as indicators of important content, instead of fancy <font> tags. We have integrated user mod rewrite rule to change URL. We have also worked on URL renaming.
Every month we check for the ranking on our selected keywords and promote these keywords on the basis of the ranking. XML & TXT sitemap has been created and integrated apart from linking the same with Google & Yahoo Webmaster tool. We have also set up Google analytics with goal configuration.
The result is that the site appears on the third position on leading search engines with the keywords “vacation rentals”, “vacation apartments”. The site is having page rank 5 with good Whois score.
The site is about searching a place around the world and if found then confirm the availability on preferred date also. The property owner can upload the listings and features of property by selecting a membership package. Overall the site is working as a property portal where user searches for their needful place and simultaneously uploads the property information. We have been asked to optimize it for keywords “vacation rentals”, “vacation apartments”.
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