With the significant rise in online shopping, there remains no doubt that consumers are experiencing convenient yet time savvy shopping experience. Whether it’s about comparing the product price or its availability, eCommerce stores have obviously been a tremendous platform to serve customers accordingly.
With the several technological advances available to streamline shopping experience, eCommerce (Magento) store owners have another functionality enhancer Magento extension called as Shop by Brand.
The extension once installed will allow customers to search and browse products directly through ‘Brand’ instead of by going category wise.
Usually, users find their products by selecting categories, but the extension is particularly designed to choose the desired brand first.
For the users who are brand specific, the extension functionality will simply allow fantastic shopping experience with easy navigation. Administrator can also create individual brand pages in the store that can be linkable to product pages
In order to manage Magento store in a way that consistently delivers new experiences, Shop by Brand is the next best solution to install.
- It allows creating different lists of brands for each store view
- Can associate a brand name with products or within a category
- Add/Edit/Delete brand (manufacturer) attributes
- Admin can create editable brand page with logo & brand description with customizable layouts
- Admin can attach image for each brand name
- Admin can manage the product’s sorting order on the brand page
- Can use Magento layered navigation on the brand pages
- Enables optimizing brand pages from SEO perspective
- Brands can be listed and viewed in an alphabetical order
- Can set brand logo on the product detail page and link particular product page to associated brand page
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